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A curious communications professional, culture connoisseur, and social media professional, who loves to create culturally impactful moments for humans at the intersection of culture, social media, branding, and innovation.

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Work experience

Jr. Content strategist 

MOVERS + SHAKERS| September 2023- present

  • Co-lead strategy research and weekly/monthly brainstorms that guide creative development

  • Deliver reports that analyze performance for creative optimizations

  • Own community management across TikTok gaining over 630K likes across community management comments for Q3

  • Co-lead content publishing of @elfyeah TikTok channel


Events & Talent Assistant (Freelancer)

THE IMPACT AGENCY | September 2023- present

  • Cultivate and nurture relationships with prominent red-carpet journalists, influential bloggers, and various media professionals to strategically enhance brand visibility and successfully secure media coverage of celebrity and influencer talent.

  • Assist red carpet management initiatives for celebrity and influencer talent during high-profile movie and show premieres, ensuring seamless execution. 


Junior Data Strategist

TBWA\MAL | July 2022 - September 2023

  • Client: Apple TV+ and Apple Fitness+

  • Delivered data-driven insights to inform creative campaign development, strategic thinking, and social strategy for scripted programming.

  • Used real-time data and social listening to monitor conversations around campaigns to inform actionable insights.

  • Delivered comprehensive reports with actionable insights from analyzing platform performance and using social listening tools.

Media Coordinator

Mekanism | January 2022 - July 2022

  • Accounts: Amazon, eos, StitchFix, SVB

  • Stewarded billing process to bill clients and pay vendors.

  • Conducted competitive analysis to identify media opportunities. 

  • Planned, executed, and evaluated paid media campaigns according to client briefs and budgets. 

  •  Developed comprehensive weekly/monthly reports to improve and optimize media strategy.

  • Managed media budgets of $ 200k-$500k and ensured campaigns were pacing to deliver in full. 


Social Media Strategist + Community Manager  

Sistas of LA Volunteer | August 2021 - July 2022

  • Lead daily publishing across social handles with a sharp attention to detail for copy and creative.

  • Research culturally relevant moments to lean into across social. 

  • Manage content calendar for Instagram and Facebook. 

  • Create content and copy for social handles. 

  • Lead community management across channels adhering to brand tone and voice to grow and engage followers.

Strategy Intern

The Inturnship | March 2021 - December 2021

  •  Used research and data to create timely, culturally relevant, and impactful content for targeted audiences.

  • Content strategy development (content calendar, wireframes, and mockups) for organic campaigns.

  • Collaborated with cross-functional communications team (producers, copywriters, and designers) to ensure the creative aligned with strategy.


Freelance Strategist

Tired of Sucking | March 2021 - April 2022

  • Created brand and social media strategy that garnered a +13% increase in blog subscribers. 

  • Identified KPIs to adjust content and strategy as culture and social shifted.

  • Ran email marketing campaigns to drive and increase blog traffic.


Social Media + Community Manager

L.A. Works| October 2018 - May 2019

  • Pitched, Developed, and managed Instagram and Twitter campaigns.

  • Created content and copy for evergreen posts and brand partnerships.

  • Managed the organization’s verified Twitter and Instagram accounts.

  • Tracked measurement across branded social media accounts to optimize campaigns and social strategy.

  • Created content and copy for branded handles (Twitter, Facebook, and Instagram).

  • Attended events to capture live content for social content.


Area of Expertise
  • Storytelling

  • strategic development

  • communications planning

  • Community building

  • Content creation

  • Data analysis

  • Social listening

  • Project management

  • Social Media Management

Core Competencies 
  • Instagram

  • Premiere Pro

  • Photoshop

  • Facebook ads manager

  • TikTok

  • Twitter

  •  YouTube

  • Google Suite

  • Commspoint Influence  Google Ads

  •  Google Analytics

  • Campaign Manager 360

  • GWI

  • Helixa

  • ListenFirst

  • Mintel

  •  SimmonsMRI

  • Sprinklr

  • The Trade Desk

  • SproutSocial


Syracuse University

June 2019 – December 2020

M.S. Mass Communication; Advertising

California State University Los Angeles 

December 2017​

B.S. Business Administration; Concentration: Marketing

Victor Valley College

​June 2014

Associate Degree Liberal Arts  

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