Creative Strategy Coordinator

Ralph Creative| April 2024 -  February 2025

• Planned and executed social campaigns crafting compelling breakthrough moments fueling audience engagement and buy-in.

• Developed compelling client-facing decks(campaign strategy and new business) to sell in creative strategies and concepts. 

•  Conceptualized digital and event stunts, as well as custom captures for talent and influencers. 

• Stayed informed on cultural trends and social media updates to proactively present trends, features, and cultural moments for clients to leverage.

• Co-led content publishing across branded channels.

• Wrote social copy, including captions and branded comments, maintaining the correct tone of voice for various entertainment brands.

• ​ Briefed and collaborated with the creative team (motion and graphic designers) to build static, GIFs, and video assets aligned with social media best practices.

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Jr. Content strategist 

MOVERS + SHAKERS| September 2023 - April 2024

• Co-lead strategy research and weekly/monthly brainstorms that guide creative development

• Deliver reports that analyze performance for creative optimizations

• Own community management across TikTok gaining over 630K likes across community management comments for Q3

• Co-lead content publishing of @elfyeah TikTok channel

 

Events & Talent Assistant (Freelancer)

THE IMPACT AGENCY | September 2023 - present

• Cultivate and nurture relationships with prominent red-carpet journalists, influential bloggers, and various media professionals to strategically enhance brand visibility and successfully secure media coverage of celebrity and influencer talent.

• Assist red carpet management initiatives for celebrity and influencer talent during high-profile movie and show premieres, ensuring seamless execution. 

 

Junior Data Strategist

TBWA\MAL | July 2022 - September 2023

• Client: Apple TV+ and Apple Fitness+

• Delivered data-driven insights to inform creative campaign development, strategic thinking, and social strategy for scripted programming.

• Used real-time data and social listening to monitor conversations around campaigns to inform actionable insights.

• Delivered comprehensive reports with actionable insights from analyzing platform performance and using social listening tools.

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Media Coordinator

Mekanism | January 2022 - July 2022

• Accounts: Amazon, eos, StitchFix, SVB

• Stewarded billing process to bill clients and pay vendors.

• Conducted competitive analysis to identify media opportunities. 

• Planned, executed, and evaluated paid media campaigns according to client briefs and budgets. 

•  Developed comprehensive weekly/monthly reports to improve and optimize media strategy.

• Managed media budgets of $ 200k-$500k and ensured campaigns were pacing to deliver in full. ​

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Strategy Intern

The Inturnship | March 2021 - December 2021

•  Used research and data to create timely, culturally relevant, and impactful content for targeted audiences.

• Content strategy development (content calendar, wireframes, and mockups) for organic campaigns.

• Collaborated with cross-functional communications team (producers, copywriters, and designers) to ensure the creative aligned with strategy.

 

Freelance Strategist

Tired of Sucking | March 2021 - April 2022

• Created a brand and social media strategy that garnered a +13% increase in blog subscribers. 

• Identified KPIs to adjust content and strategy as culture and society trends changed.

• Ran email marketing campaigns to drive and increase blog traffic.

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