Role
Creative Strategy Coordinator
Community Manager
Agency
Ralph Creative
TheTask
Crank up the heat and deliver out-of-pocket content that matches the bold energy of Power fans.
The Challenge
Keeping the energy high and the conversation alive in season was no small task. We had to shift negative fan sentiment about the show’s ending while also adapting to the loss of X, the platform where the Power community thrived and live-tweeted in real-time.
The Insight
Power Ghost fans don't just watch the show, they make every moment feel bigger, louder, and even more unforgettable.
The Solution
We flipped the script on our social strategy, turning challenges into opportunities with a cheeky, sharp community approach. Leaning into the bold, unapologetic tone of the show across Instagram, we kept the fanbase conversation buzzing. Custom quick-snap content featuring the show’s talent, weekly re-shares of the wildest fan tweets, and fan-made UGC kept the energy high. We dropped supercuts of the most out-of-pocket moments of the season and delivered character-driven, interactive content that kept fans engaged. Always in the moment with reactive content, we ensured the conversation stayed as bold as Ghost.
Channels:
Instagram, Facebook, & TikTok
The Results
Over the 6-month campaign (April to October), we saw the performance growth of the following:
Instagram:
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Total reach: 41M (+174.5%)
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Total engagement: 8.9M (+93.9K%)
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New Followers: 216.1K (+433.4%)
Facebook:
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Total reach: --
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Total engagement: --
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New Followers: 165.6K (+1.2K%)
Power Book IV: Ghost returned for its final and fourth season, as Tariq St. Patrick battled new enemies and dangerous alliances in his quest for control. Starring Michael Rainey Jr., Shane Johnson, and Method Man, this high-stakes drama delivered nonstop thrills.