Role
Social Strategy Intern
Agency
The Inturnship
TheTask
Build a social playbook to ignite brand awareness before the beta launch
The Challenge
Boost beta signups, engagement, and Instagram followers with consistent content and community building.
The Insight
Online shoppers are frustrated with the oversimplified fashion experience.
The solution
We positioned the PS Collective as 'The Disruptors of Fast Fashion'. This strategic foundation helped segment audiences and develop the brand narrative guided by "Collaborators" (PS Collective designers) and "Collectors" (PS Collective shoppers).
Channel
PS Collective is a tech-fashion startup aimed at challenging consumer confidence in fast fashion.
The Results
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Set scalable social visual and strategic direction to connect sustainability and fast fashion.