Role: Content Strategy Intern
The task: Create socially impactful content to increase brand awareness for aspiring agency professionals, college students, recent grads, and small brands.
The Challenge: We wanted to create share-worthy content that addressed issues within the advertising industry, educated newcomers to the industry, and broke barriers of entry for those often overlooked.
The solution: Developed resourceful, culturally relatable, and community-driven content targeting people from often excluded backgrounds.
Increased WoW performance
Generated over 2K engagements for a handle still in its infancy.
Delivered the thought starter for the handle's most engaged post of 2021.
The Insight: Early-career professionals are looking outside of traditional internship programs to kick-start their advertising careers.
Founded in 2020, The Inturnship is the first-ever creative agency run by interns and led by agency vetrans.