Role
Data Strategist
Agency
TBWA/ Media Arts Lab
TheTask
During a busy time for fantasy television, create socially impactful content for the third and final season of SEE for TV+.
The Challenge
In fall 2022, amid fantasy heavyweights like House of the Dragon and The Rings of Power, we chose not to compete head-on. Instead, we focused our strategy on rallying the loyal SEE Tribe to attract new viewers to SEE.
The Insight
SEE Redditors craved brand interactions that feel as unfiltered and authentic as their subreddit
The solution
Instead of forcing conversation, we crafted social content that spoke to the SEE Tribe's language with character deep dives, wtf moments, and challenges.
Channels:
Instagram and Twitter
The Results
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Increased WoW engagement and conversation.
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Total Reach: 4.4MM
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Total Engagements: 510.9K
SEE, Apple TV’s epic fantasy from Steven Knight, starred Jason Momoa, Sylvia Hoeks, Hera Hilmar, and Archie Madekwe. It ran for three seasons from 2019 to 2022.