In 2018, National volunteer week was celebrated from April 15th - April 21st. In recognition of this national week, I identified an opportunity to promote upcoming volunteer events, scale-up corporate partnerships, and show gratitude towards participating volunteers.
The campaign strategy goal was to attach the brand to the #NationalVolunteerWeek tags on social media. Additionally, the brand tagline #StrongerAsOne was attached to al content. The campaign strategy included an introduction story about the week, followed by inspirational quotes with calls-to-actions and promotions of volunteer opportunities. Content during this week was well-received by the organization's followers. Website visits grew by 5%.